There is a sense of make-up for the coming season that looks 'effortless'. It is not about a lot of make-up but it's all about a lot of impact. Last season there is a lot of smokey eyes, well defined lips and constructed looks. This season it is more like having one single product that stands out.
Cool and Simple
Effortless make-up with a strong impact. To reach this effect we focus on one element in the face. Whether it is a bright lip or a strong eye, or a liner, the idea of make-up being glamorous at all costs is gone. It is more make-up with the focus on cool, on simplicity. The make-up for 2010 is cool but strong.
Strong women, strong faces
Lips or eyes, at the end it's all about a mix of impact. They are tough and strong, but not really made-up. But they stand out because they have great lips, intense eyes or think of the photographs of Steve Hiett in the 80's. It is really about leaving the girls look like themselves with this element of something going on on their face...
CHARVILIE P. CANTONJOS
BJ 3-1N
